For most businesses, search engine marketing (SEM = SEO & PPC) will easily drive far more traffic & conversions than the rest of your digital channel mix combined.
The unrivaled return on investment for SEM makes sense. Search marketing puts your products right in front of potential customers at the exact moment they are most interested in learning more about your offers.
Problem is, not everybody can be at the top of those search results. When you are ready to be seen by more potential customers, team up with experienced professionals who can move your business to the top.
Sure, content is king, but so many people forget that the most important person reading that amazing 2500 word article is a very impatient Google Robot with the intelligence of a 7 year old.
If the bot loses interest or can't figure out your site, you lose everybody. Technical SEO ensures your site makes sense to search engine crawlers. It's the first stop on your journey to SERP domination.
You already know that producing relevant, quality content takes investment in talent and strategy.
Buying Ads? Optimizing articles for SEO? First, be sure you really know know the competition and understand what it's going to take to outrank them.
Whether it's your team or ours doing the writing, start with thorough, competitive keyword research to formulate a winning content strategy that works for your budget.
Wouldn't that be nice!
Like the always-prowling shark, search engine marketing must always keep moving if it wants to survive and maintain dominance.
That's the bad news--that search marketing can sometimes feel like climbing a hill of sand, where the ground keeps slipping away from below your feet.
The good news? Your competitors have probably "tried" PPC or SEO and have found it too confusing or challenging. They've left you a big opportunity.
Even better news? We can help you with the hard stuff and keep you moving up the search engine ladder.