CRM Systems, email marketing platforms (EMP), Contact Managers, and Marketing Automation systems offer so much to businesses with the expertise, resources, and patience to plan & implement them the right way.
Too often however, all that potential turns into a cludgy bucket of bolts.
So often, forward-thinking business owners are cornered into selecting an all-in-one tool that does two or three things you need it to do and a hundred other things that just get in the way.
Our approach helps your team take an honest look at what features are going to really impact the bottom line and which ones you are realistically going to use. From there, we translate it all into a lean architecture and user training that ensures you get the most out of your marketing automation solution.
Marketing automation refers to triggered sequences of interactions (emails, text messages, and chats) and other communications workflows that are designed to engage potential customers at the moment when they are most ready to interact with relevant messaging.
When done right, marketing automation tools, often found in email marketing platforms like Mailchimp, Active Campaign, and many others, can ease the burden on your marketing staff and free them up for more targeted tasks. But, you don't always need an expensive or complex campaign platform to perform very effective automated tasks. Tools like Zapier, Integromat and custom solutions can often deliver just what you need without all of the extra overhead.
Customer Relationship Management (CRM) systems capture & store data related to the full lifecycle of your customers--from first interactions as a target to full-conversion as brand evangelists. CRMs (eg SalesForce, Hubspot, and Keap) are often combined or closely integrated with Marketing Automation tools and Email Marketing Services (aka Email Service Provider or ESP) such as Pardot, SendinBlue, ActiveCampaign, Drip, or ConvertKit. Together, these tools form a powerful foundation of customer insights that can drive operational efficiencies and effective, targeted campaigns.
When it comes to website management, you want someone you can trust. And trust means more than just coding skills.
With Acquilytic managed website care & support, you get experienced professionals who understand your business, make decisions based on marketing know-how, and know what to do when things go wrong.
Let's talk about technical training for your staff, website security & performance tuning, website backups & restoration, and development roadmaps.